Out-of-Home media houses have a large number of assets for use for advertisers’ campaigns. Advanced algorithms, business rules and data are combined to optimally combine advertisers’ needs with efficient use of available advertising locations. Clear Channel, is a leading player on the Out-of-Home communication market in Belgium with 190 employees, €60m revenue, more than 15.500 billboards and digital screens. At Clear Channel Belgium, technology has helped drive efficiency, while enabling product portfolio flexibility and value creation. In this session Guy Francx (Clear Channel) and Thomas Dekelver (Businesss & Decision) will go over the results and benefits of the approach, as well as deep dive in the methodology and algorithm they used to get to this value creation.
Data sources can offer new business value. Learning how to find, understand, share and analyse data that your Data Scientists and Business Analysts can trust, is essential in moving your business forward.
During this workshop, you will learn how ASG’s Customers use ASG’s Data Governance solution to:
– Make data easier to find and understand;
– Execute automated, reliable data discovery/understanding of the origins of data and how data flows across the data estate, spanning legacy and modern technologies;
– Establish curated datasets allowing Data Specialists and Business Leaders to collaborate and increase data value and data stakeholder productivity;
– Help CDOs and CPOs mitigate risk and ensure regulatory compliance through policy-driven data governance.