November 2019

November 9, 2019

No Vacancy: the use of data and algorithms in Out-of- Home Media

Out-of-Home media houses have a large number of assets for use for advertisers’ campaigns. Advanced algorithms, business rules and data are combined to optimally combine advertisers’ needs with efficient use of available advertising locations. Clear Channel, is a leading player on the Out-of-Home communication market in Belgium with 190 employees, €60m revenue, more than 15.500 billboards and digital screens. At Clear Channel Belgium, technology has helped drive efficiency, while enabling product portfolio flexibility and value creation. In this session Guy Francx (Clear Channel) and Thomas Dekelver (Businesss & Decision) will go over the results and benefits of the approach, as well as deep dive in the methodology and algorithm they used to get to this value creation.

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